Demand Generation Manager

251000114

£50,000 - £60,000 Per Annum

Full Time

Permanent

London, Greater London

Marketing Digital And Creative

Posted 3 hours ago

Expires In 29 Days

Job Description

Our client, a rapidly growing, London-based ecommerce and marketplace solutions business is seeking a Demand Generation Manager to build and scale a high-performing, data-driven demand engine.

THE ROLE OF DEMAND GENERATION MANAGER:

Develop and own the demand generation strategy aligned to revenue targets and commercial priorities

Define target segments (by brand size, geography, category, marketplace and service line) and build audience plans for each

Own LinkedIn (paid and organic) as a key demand channel: audience builds, creatives, testing, and optimisation

Design and execute integrated campaigns across LinkedIn, search, email and website to drive MQLs and opportunities

Plan and run campaigns around key moments: new regions and platforms, peak trading periods, new services or product features

Partner with Business Development and Content Marketing on webinar and event promotion, from audience build to post‑event nurture

Build and optimise conversion journeys from first touch to opportunity: forms, landing pages, nurture sequences and follow‑up plays

Define and maintain clear lead stages and handover processes with Business Development

Use our CRM and marketing tools to manage segmentation, scoring, workflows and nurture programmes

Monitor funnel performance and implement experiments to improve conversion at each stage

Work hand‑in‑hand with the Business Development team to ensure lead quality, feedback loops and fast follow‑up

Collaborate on campaign‑specific messaging, outreach angles and sales materials for priority segments/accounts

Own channel and campaign reporting: track performance, create dashboards, and communicate insights and recommendations

Run structured experiments (creative, audience, offer, format) and scale what works

Use data and feedback to continuously refine the demand strategy and roadmap

THE IDEAL CANDIDATE FOR THE DEMAND GENERATION MANAGER:

4–6+ years in B2B marketing with at least 3 years in demand generation / growth / performance marketing

Hands‑on experience with CRM and marketing automation platforms (HubSpot experience is a plus)

Exposure to ABM programmes targeting specific strategic accounts

Proven track record of running integrated marketing programmes that drive qualified pipeline

Strong analytical and data‑driven mindset: comfortable setting targets, building reports and making decisions from numbers

Excellent project management: you can balance strategic thinking with hands-on execution to juggle multiple campaigns and get things done quickly and pragmatically

Strong collaboration and stakeholder management skills: you’re comfortable working closely with a senior Business Development team and external partners